Note - I found a really cool feature in the latest version of Caché:

http://docs.intersystems.com/cache20152/csp/docbook/DocBook.UI.Page.cls?KEY=GCOS_embedded#GCOS_C4917

So I could use a marker of &html[<my text here>] and it should work because a single > will not a an ending bracket.  

However, I am currently stuck on Caché 2012.2.  Does anyone know a way to do this on an older version?