Populating a toolbar

You could create a new class that extends %ZEN.Component.toolbar, and override the ongetdata property to be a certain method name, then define that method in the class. Then you'd have your own custom tag to use in your zen pages. Here's more information on creating custom Zen components.

Inevitably, though, someone is going to come in here and tell you not to use Zen in any new development because it's deprecated, FYI. Which makes me sad, because I still really like working with it.