Article
Yuri Marx · Dec 21, 2020 2m read

Do NLP in any website with InterSystems IRIS and Crawler4J

Today, is important analyze the content into portals and websites to get informed, analyze the concorrents, analyze trends, the richness and scope of content of websites. To do this, you can alocate people to read thousand of pages and spend much money or use a crawler to extract website content and execute NLP on it. You will get all necessary insights to analyze and make precise decisions in a few minutes.

Gartner defines web crawler as: "A piece of software (also called a spider) designed to follow hyperlinks to their completion and to return to previously visited Internet addresses".

There are many web crawlers to extract all relevant website content. In this article I present to you Crawler4J. It is the most used software to extract website content and has MIT license. Crawler4J needs only the root URL, the depth (how many child sites will be visited) and total pages (if you want limit the pages extracted). By default only textual content will be extracted, but you config the engine to extract all website files!

I created a PEX Java service to allows you using an IRIS production to extract  the textual content to any website. the content is stored into a local folder and the IRIS NLP reads these files and show to you all text analytics insights!

To see it in action follow these procedures:

1 - Go to https://openexchange.intersystems.com/package/website-analyzer and click Download button to see app github repository.

2 - Create a local folder in your machine and execute: https://github.com/yurimarx/website-analyzer.git.

3 - Go to the project directory: cd website-analyzer.

4 - Execute: docker-compose build (wait some minutes)

5 - Execute: docker-compose up -d

6 - Open your local InterSystems IRIS: http://localhost:52773/csp/sys/UtilHome.csp (user _SYSTEM and password SYS)

7 - Open the production and start it: http://localhost:52773/csp/irisapp/EnsPortal.ProductionConfig.zen?PRODUC...

 

8 - Now, go to your browser to initiate a crawler: http://localhost:9980?Website=https://www.intersystems.com/ (to analyze intersystems site, any URL can be used)

 

9 - Wait between 40 and 60 seconds. A message you be returned (extracted with success). See above sample.

10 - Now go to Text Analytics to analyze the content extracted: http://localhost:52773/csp/IRISAPP/_iKnow.UI.KnowledgePortal.zen?$NAMESPACE=IRISAPP&domain=1

 

11 - Return to the production and see Depth and TotalPages parameters, increase the values if you want extract more content. Change Depth to analyze sub links and change TotalPages to analyze more pages.

12 - Enjoy! And if you liked, vote (https://openexchange.intersystems.com/contest/current) in my app: website-analyzer

I will write a part 2 with implementations details, but all source code is available in Github.

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Discussion (3)1
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Hi Yuri!
Very interesting app!
But as I am not a developer, could you please tell more about the results the analizer will give to a marketer or a website owner? 
Which insights could be extracted form the analysis?
 

Hi @Elena.E

I published a new article about marketing and this app: https://community.intersystems.com/post/marketing-analysis-intersystems-...


About the possible results allows you:

1. Get the most popular words, terms and sentences wrote into the website, so you discover the business focus, editorial line and marketing topics.

2. Sentiment analysis into the sentences, the content is has positive or negative focus

3. Rich cloud words to all the website. Rich because is a semantic analysis, with links between words and sentences

4. Dominance and frequence analysis, to analyze trends

5. Connections paths between sentences, to analyze depth and coverage about editorial topics

6. Search engine of topics covered, the website discuss a topic? How many times do this?

7. Product analysis, the app segment product names and link the all other analysis, so you can know if the website says about your product and Services and the frequency

Hi Yuri!

This is a fantastic app! 

And works!

But the way to set up the crawler is not that convenient and not very user-friendly. 

You never know if the crawler works and if you placed the URL right.

Is it possible to add a page which will let you place the URL, start/stop crawler and display some progress if any?

Maybe I ask a lot :)

Anyway, this is a really great tool to perform IRIS NLP vs ANY site: