[Video] Jobs to Be Done - Products Your Customers Will Really Buy

Hi Community,

Enjoy the new video on InterSystems Developers YouTube:

⏯ Jobs to Be Done - Products Your Customers Will Really Buy @ Ready 2025

Join Bob Moesta, founder of the Re-Wired Group and co-architect of the Jobs to Be Done theory, to discover tools to help you understand your customers. Bob will introduce the essential frameworks and tools that underpin Jobs to Be Done, while challenging you to rethink how you approach customer behavior. Learn how the principles of Jobs to Be Done can help you understand your customers and translate into actionable insights for strategy, product development, sales, marketing, and more. 

🗣 Presenter: Bob Moesta, CEO at The Re-Wired Group, Adjunct Lecturer at The Kellogg School of Management, Northwestern University

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