How to create a killer presentation using Open Exchange

Killer presentations are essential for opening doors, doing business and delighting customers. These types of presentations move away from the traditional and tiring topics and portions of texts, or even pictures of happy people to get closer to the interests of their audience.The best presentations materialize what customers are looking for into something they can see working. Instead of promises, examples in execution and the ability to be very close to what you want to do.

In this article I will show you how to structure your presentations, use some established techniques, but above all, how to use one or more of the hundreds of applications in the Open Exchange catalog. The objective is for the customer to be enchanted by your presentations from these applications, increasing your sales conversion rates. To do this, follow the steps below:

	1. Impact your audience in the first few seconds		2. Keep your audience interested
	3. Be concise and precise		4. Use Open Exchange examples to illustrate

First step: Impact your audience

1. To impact your audience it is necessary to know what your audience wants. In general, it is possible to work with some popular subjects:

• Data Repository
• Interoperability
• Analytics and KPIs
• Big Data and Data Lakes
• Machine Learning
• Generative AI
• Reports and Dashboards
• Performance
• Security and Privacy
• Cloud, Containers and Kubernetes
• Microservices and scalability
• Python, Java and .NET
• Frontend
• Backend
• Mobile
• APIs
• Events and Messages
• Governance and Architecture
• Low code, IDEs and Develop Faster
• Legacy, Reuse and Save Money
• Migration and Modernize
• FHIR and HL7
• Health, Public Sector, Finance and other big market segments
• The most important: other technical and business topics you researched and investigated

2. In your first slide link the subjects with InterSystems capabilities and Open Exchange samples

3. Pay attention to this example (a company looking for interoperability and a technical audience):

4. It is important to say you will run the example and put it in action live (use Docker Desktop).
5. Tip: this slide is using a good technique (3 connected topics on a slide, with concise and precise information)

Second step: Keep your audience interested

1. Addressing the problems of the clients is the first step to keep your audience interested. Some topics are frequently eligible:

• Low performance;
• Obsolete technology/architecture;
• Low capacity, scalability and reliability;
• Security and privacy concerns;
• Lack of compliance with regulations;
• High complexity, effort and budget to interoperate, get insights and meet the business requirements;
• Problems to govern and manage services, data, applications and IT assets;
• Low reuse;
• High costs to maintain the status quo or to growing;
• Problems with UX;
• Specific business problems (the most important).

2. Create a slide with the identified problems and other connecting solutions using InterSystems technologies to solve it.
3. It is important to run an Open Exchange sample to show some of these solutions in action.
4. For a company with interoperability issues, we might find an example like this for a problems slide:

5. Now, an example of possible solutions using InterSystems technology:

6. It is also very useful to show an illustration with the main functionalities of InterSystems technology and explain how they solve problems, see:

Step 3: be concise and precise

1. This step is about in your all slides resume your ideas with schemes, illustrations, the 3 points techniques and fit your content to the client business requirements.
2. Looking for Open Exchange samples on https://openexchange.intersystems.com/ and use the Search field to look for a sample that fits with your presentation and slides.
3. Use videos about IRIS on YouTube and show the power of your community with a slide with the links to our community, learning and open exchange pages:

Step 4: Use Open Exchange Examples to Illustrate

1. Install Docker Desktop in your Laptop. Use these instructions: https://docs.docker.com/desktop/install/windows-install/
2. Access the Open Exchange website - . Use the field Search to look for applications.

3. Select an application:

4. On Details tab you can read about the application and installation procedures:

5. At the top, you can monitor the number of downloads, ratings and stars the application has.
6. It is possible to click the GitHub button to get the source code of the application. It is a fantastic option, because you can branch the project and adapt it to your requirements.
7. The Articles tab is very interesting too, because it links articles about the application.
8. To install applications in your laptop, go to application details and execute the installations instructions:

9. You receive instructions how to run after install also:

10. Some applications have links to online demos too, it can be handful to show the application when you can’t install it:

11. It is essential to analyze the source code, navigate on the apps and train and retrain your presentation (great tip from @Robert Cemper). Send more tips if you have.