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· Apr 10 1m read

サーバのIPアドレスやマシン名をオブジェクトスクリプトで取得する

これはInterSystems FAQサイトの記事です。
 

サーバのIPアドレスやマシン名は、%SYSTEM.INetInfoクラスのメソッドで取得することが出来ます。

set hostname=$System.INetInfo.LocalHostName() //マシン(ホスト)名
set ip=$system.INetInfo.HostNameToAddr($system.INetInfo.LocalHostName())  //IPアドレス 
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· Apr 10

Using AI to produce ObjectScript code

I ask ChatGPT periodically to produce ObjectScript or plain MUMPS code for string manipulation, or for implementing known algorithms etc. Occasionally, it does make mistakes or uses non-existing class members but generally not that bad. Is there any tutorial on the subject of using AI for coding, ideally specifically for ObjectScript/MUMPS? Any AI productivity advice, or tricks you are using, or another AI flavor?

Thanks in advance,
Anna

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· Apr 10

Digital Marketing That Works: Top Services in Dwarka

In the age of constant scrolling, swiping, and streaming, one thing is clear: digital is not just the future—it’s the present. Whether you're a small business owner or a large enterprise, navigating the digital space effectively is crucial to staying relevant and competitive. And if you’re based in Dwarka, Delhi, you're in luck. This region has rapidly become a digital hotspot, with businesses seeking the expertise of a digital marketing agency in Dwarka to boost their online game.

But what exactly does digital marketing offer? Why should you care about local agencies? And what services should you expect? Let’s break it all down, so you can make informed choices and understand why working with the best digital marketing company in Dwarka can be a game-changer for your brand.


Why Digital Marketing Matters More Than Ever

Traditional advertising methods like print, billboards, and even TV ads are no longer enough. Today’s consumers live online. From researching products to making purchasing decisions, everything happens digitally. Digital marketing allows you to:

  • Target specific audiences
  • Track campaign performance in real time
  • Adjust strategies quickly
  • Reach people on the platforms they use every day

However, executing these strategies effectively requires time, knowledge, and the right tools. That’s where a digital marketing company in Dwarka comes in.


Why Choose a Local Digital Marketing Agency in Dwarka?

You might wonder: why not hire a global agency or a freelancer from another city? While those are valid options, working with a local digital marketing agency in Dwarka offers unique advantages:

Local Market Understanding

Dwarka has a unique blend of residential communities and commercial businesses. A local agency understands the culture, behaviors, and digital consumption patterns of people in this area.

Easy Communication

Being in the same time zone (and neighborhood) helps with better coordination, faster meetings, and quicker turnarounds.

Community Connections

Many agencies in Dwarka have already worked with local businesses, influencers, and publications. These connections can be leveraged to amplify your reach.

And if you're looking for someone to guide you through the process, you can always reach out at +91-9355711400 for an insightful consultation.


Top Digital Marketing Services You Should Know About

Whether you're new to digital marketing or looking to upgrade your existing efforts, here are the top services offered by the best digital marketing agency in Dwarka that actually deliver results:

1. Search Engine Optimization (SEO)

Let’s start with the foundation. SEO helps your website rank higher on Google. This means when someone searches for your product or service, your name appears at the top.

Services usually include:

  • Keyword research (e.g., “best bakery in Dwarka”)
  • On-page SEO (meta tags, content optimization)
  • Technical SEO (site speed, mobile-friendliness)
  • Local SEO (appearing on Google Maps and local searches)

A good digital marketing company in Dwarka will help you identify the right keywords and implement a tailored SEO strategy that drives organic traffic.


2. Pay-Per-Click Advertising (PPC)

Want instant visibility? Google Ads and social media advertising can help you appear right in front of your target audience. The best agencies help with:

  • Ad copywriting
  • Keyword targeting
  • Budget optimization
  • Performance tracking

This is especially useful for seasonal promotions or product launches where time is critical.


3. Social Media Management & Advertising

In a place like Dwarka where community events, trends, and local conversations matter, having a strong social media presence is vital. Services include:

  • Strategy and planning
  • Content creation (posts, reels, stories)
  • Community engagement
  • Influencer collaborations

A digital marketing agency in Dwarka can ensure your content resonates with the local audience, while also helping you grow a broader following.


4. Content Marketing

Quality content builds trust. That includes:

  • Blog posts
  • Case studies
  • Website content
  • Newsletters
  • Video scripts

A digital marketing company in Dwarka will not just write for search engines—they’ll write for people. Because ultimately, it’s humans who buy from you, not bots.


5. Website Design & Development

Let’s face it—your website is your digital storefront. It needs to look good, load fast, and convert visitors into customers.

Features to expect:

  • Mobile responsiveness
  • SEO-friendly structure
  • Clear calls-to-action
  • Integration with tools like chatbots, email marketing, and CRMs

Many businesses in Dwarka are upgrading their websites to match global standards, and a local digital agency can provide that edge.


6. Email Marketing

Still one of the highest ROI channels, email marketing helps you nurture leads and maintain customer relationships.

Services often include:

  • List building and segmentation
  • Email campaign design
  • A/B testing
  • Analytics and performance reports

A personalized email in a subscriber’s inbox can do wonders—especially when it’s crafted by the best digital marketing company in Dwarka.


7. Analytics and Reporting

Data is powerful—but only when understood correctly. Reliable agencies don’t just run campaigns; they measure, analyze, and refine them.

Look for:

  • Google Analytics setup
  • Custom dashboards
  • Conversion tracking
  • Monthly performance reviews

A great digital partner will always keep you in the loop with data you can actually understand and act on.


What Makes the Best Digital Marketing Agency in Dwarka?

With so many options available, choosing the right partner can be overwhelming. Here's what separates the best digital marketing agency in Dwarka from the rest:

⭐ Proven Experience

Check their portfolio and client reviews. An agency that has helped other Dwarka-based businesses succeed is more likely to do the same for you.

⭐ Transparent Communication

No vague promises. The best agencies explain their strategies, report progress regularly, and are open to feedback.

⭐ Tailored Strategies

Your business is unique. A one-size-fits-all approach won't work. Top agencies take time to understand your goals and craft a plan that fits your brand.


Real-Life Impact: Local Success Stories

Businesses in Dwarka that have partnered with a reliable digital marketing company in Dwarka often see measurable growth:

  • Cafes and restaurants attracting more foot traffic through geo-targeted ads and engaging Instagram reels
  • E-commerce brands increasing their online sales with SEO and Google Shopping campaigns
  • Service-based businesses like fitness studios or tutors gaining local visibility through local SEO and Facebook ads

All of this is made possible through a strategic digital marketing approach tailored to the Dwarka market.


Conclusion

If you’re running a business in Dwarka, digital marketing isn’t optional—it’s essential. Whether it’s SEO, social media, or paid ads, a solid digital presence helps you build credibility, reach your target audience, and grow sustainably.

Choosing the best digital marketing agency in Dwarka means you’re not just outsourcing a task—you’re partnering with experts who understand your local market, your audience, and your vision. From strategy to execution, the right agency can help you achieve more with less stress and better results.

For expert consultation, tailored strategies, and results-driven digital marketing solutions, connect with a trusted digital marketing company in Dwarka today. You can reach out at +91-9355711400 to take your first step toward a smarter digital future.

Your customers are online—are you reaching them the right way?

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Question
· Apr 10

Performant SQL For Paging Results (DataTables, Select2, etc.)

Hello,

Our software commonly returns a full result set to the client and we use the DataTables plugin to display table data.  This has worked well, but at datasets grow larger, we are trying to move some of these requests server-side so the server handles the bulk of the work rather than the client.  This has had me scratching my head in so many ways.  

I'm hoping I can get a mix of general best practice advice but also maybe some IRIS specific ideas.

Some background

- I would admit our tables aren't best optimized for SQL in the sense that we don't utilize parent-child relationship in tables rather we point to other tables as property object references and often index on those pointers. I don't think this is uncommon, yeah?  I think it becomes an issue when we are accessing a property by the pointer pointing to another pointer and so on until we make the object reference we want.  

- I assume this next concept is common: depending on the table, some of the data reported to the client is calculated rather than specifically derived from the table or pointers. Or the data itself may be a link so there's an <a>Data Name</a> around it. This means if we need to filter data based on the calculated data we can't rely on just the SQL.  We call a base query and then load the resulting object IDs into an array and then loop through the array and process, transform and filter the data in ObjectScript.  

- Maybe that previous point isn't so common?  Do I need to buckle down and learn how to get a lot fancier in SQL? We have methods that transform data in ObjectScript, but I don't think I can call those within ISC SQL.  But really, at the end of the day, the SQL translates to a bunch of $ORDER-ing through indexes and such to get the data we need, right?  So by calling a base query and then further processing in ObjectScript, I'm just doing what the SQL would have been doing in the guts.  I know I'm oversimplifying, but does that make sense?

- A use case for example is that we have a table of lets say 1 million patients.  A base SQL query can performantly get that down to let's say 100,000 patients that belong to a specific facility.  I only need the first 10 to show on my client side DataTables view, but since I'm processing it all server side and don't want to return 100,000 results to the client, just 10, I still have to return the count of 100,000 to client.  I think that's easily done with SQL COUNT, but then things start to get trickier when I add a filter or search text.  Now I have to tell DataTables on the client side how many filtered records I have.  So if someone searches for "Sally" the query will count that there's 100,000 records, return 50 of them that have "Sally" (another point on this later), and then only return the first 10.  Or 11-20 if it's page two.  And so on.  Ok, that's still possibly all in SQL.  But what if "Sally" is in the patient name? Or in the responsibly party name?  Or the street name ("Sally St.")? Or in the city name (ok, no US cities name Sally's Cove in Newfoundland).  Now my SQL query becomes more complex (WHERE FirstName Like %SALLY% or Street1 Like %SALLY% or Street2 Like %SALLY% . . .).  Start adding other optional filters as well as search text.  Now the filters are filtering on calculated data - now the SQL query can't determine the TOTAL count and the FILTERED count and my pagination breaks. Also, we have to consider the ordering of the results which can be done in the query if you can point to or calculate data in the query, but as soon as one this can't be determined from the query with ordering you either have to disable ordering on that column or write the simplest query and handle all the ordering, sorting, filtering, in ObjectScript.

I hope this help paint a picture and I hope folks have some ideas or experiences they can share.  Some other ideas swimming in my head:

- Maybe we need to create temp tables or derived tables so the data is there and waiting as we want it for the request - this seems like a big project though. How/when do the tables refresh/update.  Do they live in the same namespace? What if it's being updated and the user calls it are there locking issues?

- As I said before, maybe I just need to get better at SQL - I know people write way more complex and performant queries that I can even imagine.  

- Create better indexes and table relationships - if we know we are pointing to a pointer 4 or five tables deep and we somehow connect the source table to that table with a new object property and index it appropriately?  

- Get better at reexamine client versus server activities - in the case of Datatables, I'm trying to do all the table init config in the payload from the server so that I'm just passing in a block of JSON to the init and no having to fiddle with client side config. Same with formatting.  Maybe I need to be better at letting the client handle the things the client it better at handling (e.g. forming data into URLs) and let the server just focus on raw data.

I would LOVE to hear your thoughts, folks.  Thank you for any resources or best practices or real word experience or whims you may have!

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