Using Microsoft System Center Configuration Manager (SCCM) to deploy thick client updates

Does anyone have experience using SCCM or any other enterprise application management tool to deploy updates to a thick client (internally developed standalone app) across the enterprise?  I have a client that is attempting to get this working for their customer and running into some trouble.  If you have any knowledge or experience you can share it would be greatly appreciated.

I have read some MS Technet pages that appear to indicate this is possible

https://technet.microsoft.com/en-us/library/gg682159.aspx

https://technet.microsoft.com/en-us/library/gg682082.aspx