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Apologies, as I have meant to come back and update.

So it was really pretty simple, and Mike Dawson was spot on "Try LIKE 'PARA%' (All upper case)".

This was indeed the issue,  what I hadn't realised was that the LIKE would be  case sensitive.  Feeling more than a little foolish I didn't spot this myself, but you know how it is sometimes when you are  blind to the obvious when you are in the zone.

Thanks all for your input.