Apologies, as I have meant to come back and update.
So it was really pretty simple, and Mike Dawson was spot on "Try LIKE 'PARA%' (All upper case)".
This was indeed the issue, what I hadn't realised was that the LIKE would be case sensitive. Feeling more than a little foolish I didn't spot this myself, but you know how it is sometimes when you are blind to the obvious when you are in the zone.
Thanks all for your input.